David is the founder of Idea Farm Ventures where he invests into and helps build mission-driven companies for the modern consumer. He started and designed the Wharton School of Business’s first course on Digital Marketing and E-Commerce and the author of the book “Location Is (Still) Everything”. In our conversation we dig into the wonderous world of direct-to-consumer businesses, what’s next for B2C companies, and the inner workings of disruptive innovation in the space.