Bruce Smith is the founder and CEO of hydrow, the fitness company which created the leading connected rowing machine. A former Head of the Charles winner, Bruce coached the US Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships. In our conversation we explore the many disruptions and state changes happening in the fitness industry at large, how community becomes the cornerstone of personal transformation, the approach the hydrow team took to creating their revolutionary product in a category which hasn’t seen much change over the last couple of decades, and how this all translates into the world of business and leadership.