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In this episode of Discovering 615, Rob sits down with veteran and local entrepreneur Justin Greene, the heart and hustle behind Back Forty Print Shop in Hendersonville, TN. As a proud veteran-owned business, Justin brings the values of discipline, service, and dedication from his military background into the world of custom merch—whether it’s outfitting a local softball league, supporting community events, or producing gear for country legends like Montgomery Gentry.

Justin shares what it really takes to run a successful print shop built on quality, relationships, and hometown pride. The conversation dives into the power of local networking, the importance of giving back, and why Hendersonville isn’t just a place to work—it’s home.

Whether you're a small business owner, an event planner, or just someone who loves seeing passion turned into product, this episode is full of insight, inspiration, and a little Southern grit.