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Welcome to a fresh episode of Discover Fresh Perspectives! Today, host David Gouthro sits down with Anders Boulanger—a former magician turned master of engagement. Anders shares stories from his early days of performing magic at birthday parties to his innovative work as an "infotainer" at technology trade shows for companies like Microsoft. Together, David and Anders dive deep into the art of capturing and keeping people's attention, discussing why real engagement is essential before you can truly communicate, persuade, or inspire.

Anders introduces his practical "SAVE U" framework for engagement—Simplify, Authority, Visual/Auditory/Kinesthetic, Emotional, and You-focused—and unpacks how anyone can apply these principles, whether on stage, in meetings, or during everyday conversations. Along the way, they explore common barriers to being engaging, the power of storytelling, and how simple shifts in language and delivery can transform any interaction. Perfect for facilitators, speakers, and anyone who wants to connect more deeply, this episode is brimming with actionable advice, relatable metaphors, and a touch of magic!

A Bit About Anders

Anders Boulanger has built his expertise around the art and necessity of engaging people, not from theory, but from hands-on experiences in the field. Over the years, Anders has immersed himself in dynamic environments such as trade shows and meetings, learning firsthand what truly captures attention and fosters connection. Through these real-world encounters, Anders has come to deeply understand why engagement matters—especially today. His insights stem from observing people in action and experimenting with various approaches, giving him a grounded and practical perspective on making meaningful connections in any setting.

Connections

Anders' LinkedIn Profile

Anders' Website: Engagify

Anders' New Book: "Engage First: Capture Attention, Build Trust and Drive Real Results" available on Amazon-Kindle Version

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You can connect with David Gouthro at:

• Website:https://davidgouthro.com/ (where you can also subscribe to my Blog)
• LinkedIn: https://www.linkedin.com/in/davidgouthro/

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