Few better, or worse, examples exist on how to torpedo your own brand than Simone Biles, Chip and Joanna Gaines, and the WNBA, all in the past few months. Olympic gymnastics gold medalist Biles suddenly decided trans insanity is something she should support on X, and not just this, but to do so by attacking highly regard Riley Gaines, a former NCAA swimmer and girls/women's sports advocate. Why? Transgenderism has not been an issue in gymnastics. Chip and Joanna Gaines of "Fixer Upper" fame and fortune, well known for their conservative, even Christian stance, began promoting a new program on their Magnolia Network featuring a same-sex married male couple with two adopted children. Needless to say, their fans were shocked and disappointed. The WNBA has been failing financially and otherwise for years, barely hanging on, then last year is gifted with a generational talent in 3-point wizard Caitlin Clark. Has the WNBA welcomed and promoted her? No. Players, coaches, referees all are guilty of dissing her, fouling her flagrantly if not violently, all based on racism, envy, and greed. Horrid way to attract fans. Who you are inside, your values, determine who you are on the outside. Same for a person or organization. If ill-advised or negative values are allowed to drive the brand, you or your organization will pay a steep price. For more Christian commentary on key issues, see my website at www.rexmrogers.com or check my YouTube channel @DrRexRogers. #brand #CaitlinClark #SimoneBiles #RileyGaines #ChipJoannaGaines