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How Orange Is Reinventing Home Tech – Chem Assayag at Network X
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In this episode of Digitel Talk, recorded live at Network X 2025, host Ian Ginn sits down with Chem Assayag, VP of Home Services Innovation at Orange Innovation, to explore how the telecom giant is shaping the connected home of the future. From sustainable device design and circular economy initiatives to AI-driven customer care and youth protection, Chem reveals how Orange is driving innovation with responsibility.
Discover the story behind Purple, the open-source standard for telco gateways, how AI is improving connectivity, and what it really takes to give everyone “the keys to a responsible digital world.”
Links & Resources:
Guests Bio
Chem is leading the “Home Services” Innovation Domain for Orange Innovation (TV and content, connectivity, smart home, home devices…). In his role he is defining strategy as well as driving and implementing the innovation roadmap for the domain and working with Orange countries to launch and run new products and services. Prior to that Chem was the Executive Vice President of Marketing & Sales for Viaccess Orca, driving the company’s expansion for 6 years. More generally Chem has a strong experience in the world of digital services, working for companies such as OpenTV, NDS (now Synamedia) or Qualcomm. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe
Podcast credits:
- Host: Ian Ginn
- Editor: Francis Wright
- Designer: Rebecca Ginn
- Project manager: Ivana Duric
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