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Weishang - The WeChat Hustle
Manage episode 224172758 series 2472277
When you think of ecommerce in China, Alibaba is probably the first name that comes to mind. And no wonder - the internet giant has built a multibillion dollar empire off a sophisticated ecommerce, logistics, and payments trifecta.
But WeChat, China's most ubiquitous and popular messaging app, often goes unnoticed. Thanks to built-in payments, the app's social newsfeed, and one-on-one chat, these 'micro' shopkeepers are able to operate lucrative businesses from their phone -- and connect with customers in a more intimate way than Taobao, Alibaba's online bazaar.
Hosted on Acast. See acast.com/privacy for more information.
28 episodes
Manage episode 224172758 series 2472277
When you think of ecommerce in China, Alibaba is probably the first name that comes to mind. And no wonder - the internet giant has built a multibillion dollar empire off a sophisticated ecommerce, logistics, and payments trifecta.
But WeChat, China's most ubiquitous and popular messaging app, often goes unnoticed. Thanks to built-in payments, the app's social newsfeed, and one-on-one chat, these 'micro' shopkeepers are able to operate lucrative businesses from their phone -- and connect with customers in a more intimate way than Taobao, Alibaba's online bazaar.
Hosted on Acast. See acast.com/privacy for more information.
28 episodes
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