Tim Woodall (Faber & Faber) On What The Arts Can Learn From Publishing (and Vice-versa), The Reality That Your Audience Is Not “everyone” (and That’s Fine), And The Value Of Brand-building Digital Works podcast

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Tim Woodall (Faber & Faber) on what the arts can learn from publishing (and vice-versa), the reality that your audience is not “everyone” (and that’s fine), and the value of brand-building

7d ago 38:27

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A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber.

It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.

Chapters

1. Setting The Stage (00:00:00)

2. Tim’s Path From Arts To Publishing (00:02:10)

3. Arts Vs Commercial: How Marketing Differs (00:05:15)

4. Clarity, Priorities, And Being Lean (00:09:50)

5. Who Does What: Roles And Turf (00:15:20)

6. Brand Building Versus Selling Now (00:20:58)

7. Distinctiveness And Audience Focus (00:27:10)

8. Designing Faber’s Poetry Subscription (00:31:40)

9. Flexibility, UX, And “Layering Value” (00:37:20)

68 episodes

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