DTAS09E26 - How to Define Your Brand Identity, Target Audience and Stand Out from Competitors

Digital Transformation Academy Podcast

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1y ago 7:28

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In today’s video, I dive into the essential foundations of building a successful brand: defining your brand identity, understanding your target audience, and analyzing the competition. I’ll also share the story behind launching my co-working space, The Playground PH, and how we crafted an identity that resonates with our community in a competitive market.

Through the lessons learned in building The Playground PH, I reveal how we pre-sold with a waitlist, adapted to different customer personas, and differentiated ourselves from other co-working spaces primarily focused on students. This video will help you uncover the steps to make your brand unique and memorable.

Whether you’re an entrepreneur, small business owner, or freelancer, understanding these three elements will set you up for long-term growth and help you connect with your audience more deeply. Don’t miss out on these valuable insights that can transform your brand!

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