In this episode of Digital Selling Secrets podcast, Jerry Mann and Gary L. Dennis discuss how to test a business idea, even if you do not have a prototype, product, or service.

While there is a lot of other people's "market research" online, many times it is filled with biases. Your own market research can be more dependable, but without a prototype or demo of your product, it's hard to determine if the data is reliable. Unfortunately, it can sometimes take months or years to develop a prototype.

Your business idea may sound like a great idea, but until someone has the ability to take action on it, it's hard to determine if it will be successful. For example, someone may say that they love your business idea, but would they actually make a purchase?

In this episode, we explain how to create reliable data to gauge the future success of your business. Also, an update is shared on Gary's upcoming book "B2B Digital Selling Secrets." If you are thinking about starting a business, you do not want to miss this one.