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Fast Food Social Media Strategies

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Manage episode 474616102 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy’s strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald’s strategies 10:40: The ‘Grimace’ campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds
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97 episodes

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iconShare
 
Manage episode 474616102 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy’s strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald’s strategies 10:40: The ‘Grimace’ campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds
  continue reading

97 episodes

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