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Duolingo and the Death of Duo

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Manage episode 472967828 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.
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98 episodes

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Manage episode 472967828 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.
  continue reading

98 episodes

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