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From MySpace to TikTok and Why Political Campaigns Must Adapt to the New Social Media Landscape with Scott Goodstein Catalyst Campaigns

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Manage episode 506984406 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott Goodstein, Founder and CEO of Catalyst Campaigns, discusses the evolution and current state of social media strategies in politics in this interview, recorded on September 11 and the day after the murder of Conservative activist Charlie Kirk. Scott was the social media architect for the 2008 Obama campaign and contrasts the early, diverse social media landscape with today's video-dominated rapid-response environment, which is concentrated on a few major platforms.

We talk about:

  • Where and how voters are getting news and information
  • Using social media for two-way engagement rather than broadcasting
  • Need to break out of the partisan echo chambers
  • Strategic differences between Republicans and Democrats when it comes to defining the narrative and storytelling
  • The role of AI in creating sophisticated disinformation

CatalystCampaigns.com

https://www.thewrap.com/wsj-trans-ideology-charlie-kirk-bullets-false-report/

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 506984406 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott Goodstein, Founder and CEO of Catalyst Campaigns, discusses the evolution and current state of social media strategies in politics in this interview, recorded on September 11 and the day after the murder of Conservative activist Charlie Kirk. Scott was the social media architect for the 2008 Obama campaign and contrasts the early, diverse social media landscape with today's video-dominated rapid-response environment, which is concentrated on a few major platforms.

We talk about:

  • Where and how voters are getting news and information
  • Using social media for two-way engagement rather than broadcasting
  • Need to break out of the partisan echo chambers
  • Strategic differences between Republicans and Democrats when it comes to defining the narrative and storytelling
  • The role of AI in creating sophisticated disinformation

CatalystCampaigns.com

https://www.thewrap.com/wsj-trans-ideology-charlie-kirk-bullets-false-report/

  continue reading

107 episodes

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