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Building and Maintaining Relationships with Voters with Zach Adams VDX.tv

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Manage episode 478643033 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters.

We talk about:

  • Moving beyond the transactional nature of voter engagement
  • Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments
  • The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together
  • Expanding contextual targeting and leveraging influencers
  • Data needs to be balanced with an understanding of the art and emotional impact of effective political ads

#VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement

VDX.tv

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 478643033 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters.

We talk about:

  • Moving beyond the transactional nature of voter engagement
  • Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments
  • The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together
  • Expanding contextual targeting and leveraging influencers
  • Data needs to be balanced with an understanding of the art and emotional impact of effective political ads

#VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement

VDX.tv

  continue reading

108 episodes

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