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AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt

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Manage episode 471022935 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms.

We talked about:

  • Getting beyond micro-targeting using a more nuanced approach to targeting voters
  • Growth of political digital ad budgets outpacing growth of traditional ad budgets
  • Digital ad buying strategies
  • How response to digital ads can inform traditional ad strategies
  • Metrics of success of a digital ad campaign

#StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising

StackAdapt.com

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 471022935 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms.

We talked about:

  • Getting beyond micro-targeting using a more nuanced approach to targeting voters
  • Growth of political digital ad budgets outpacing growth of traditional ad budgets
  • Digital ad buying strategies
  • How response to digital ads can inform traditional ad strategies
  • Metrics of success of a digital ad campaign

#StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising

StackAdapt.com

  continue reading

108 episodes

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