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Network of Vetted Marketing Firms to Address Diverse Campaign Needs with CJAM The Marketing Connector
Manage episode 523603712 series 2949198
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Behdad Jamshidi is the Founder of CJAM The Marketing Connector, which has vetted over 1,000 marketing agencies to identify those most qualified to deliver on their promises. The idea of a single agency handling all political and advocacy campaign needs is no longer realistic, as there are an increasing number of channels to reach voters and supporters.
We talk about:
- The vast majority of agencies are execution focused while clients often expect high-level strategic thinking
- Red flags of agencies noted during the vetting process and from their work with clients
- The need for constant testing and adjustment to messages in this rapid response environment
- If a marketing firm is not using AI, it is falling behind the competition
#CJAMMarketing #PolitcalCampaigns #Advocacy #MarketingAgencies #DigitalPolitics #CampaignStrategy #PoliticalMarketing #MarketingROI #DigitalStrategy #CampaignManagement #PoliticalConsulting #MarketingPartners #ElectionMarketing
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