))
Ground-Breaking 4K Video Texting Technology Transforms Political Campaign Messaging with Josh Justice Peerly
Manage episode 520264644 series 2949198
Content provided by Karen Jagoda and Karen jagoda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Jagoda and Karen jagoda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Josh Justice, CEO of Peerly, highlights the new Video in Motion technology, an evolution of their previous HD video texting service. This next-generation tool allows for sending 4K high-resolution video to voters' phones via text message, bypassing the limitations of MMS protocols. This is a direct-to-voter messaging model that Josh argues is superior to traditional OTT and CTV advertising because it delivers a measurable interactive experience directly to voters.
Josh and I talk about:
- The integration of AI for video captions and thumbnails using AMP AI to handle replies that text campaigns generate
- The benefits of delivering messages directly to a voter's phone versus paid advertising
- The value of the robust real-time metrics tracking 64 different points of engagement
- Need for campaigns to take a mobile-first strategy to meet voters where they are in motion and not just sitting in front of a screen
#Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy
100 episodes
Share
