In this engaging episode of Digital Marketing Masters, host Matt Rouse welcomes Nathan Fletcher, also known as Uncle Nene from Uncle Nay Nay's Nerdcast. They dive into the world of creative work and the challenges of marketing it in today's digital landscape. Nathan shares his journey from a career in marketing and production to starting his own podcast focused on science fiction and fantasy. The conversation touches on the importance of community, the struggles of self-promotion, and the evolving role of AI in creative processes.
Matt and Nathan explore the intersection of creativity and technology, discussing how AI can assist in content creation and distribution. They share insights on leveraging AI tools for research, idea generation, and even creating visual content. The episode also delves into the potential of AI to revolutionize media operations and the importance of adapting to technological advancements. Whether you're a creative professional or just curious about the future of digital marketing, this episode offers valuable perspectives on navigating the ever-changing landscape.
(00:00) Introduction to the Episode

(00:29) Nathan Fletcher's Background and Career

(01:49) The Reality of Marketing Creative Work

(03:54) Starting a Podcast: Uncle Nene's Nerdcast

(05:00) Challenges in the Creative Industry

(09:55) The Importance of Iteration in Creativity

(13:48) Distribution Challenges for Creatives

(15:20) Advice for Marketing Creative Work

(20:39) Podcasting as a Marketing Tool

(26:04) Automation and AI in Creative Processes

(33:59) Exploring Different Mediums for Storytelling

(39:01) AI's Impact on Media and Content Creation

(46:52) The Future of AI in Media Operations

(50:00) The Shift in Media Asset Management

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