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In the first episode of our new Rewind Series, Janet and Caitlyn revisit Google Analytics 4 (GA4) and break down what’s actually changed since its rollout in 2023—and what home improvement contractors need to pay attention to now.

When GA4 first launched, it left many contractors frustrated, confused, and unsure how to find the data they relied on in Universal Analytics. Fast forward to today, and while GA4 still isn’t perfect, it has evolved. In this episode, we cut through the noise to explain what matters, what’s improved, and how contractors should realistically be using GA4 to make better marketing decisions.

You’ll hear a candid discussion about:

• What GA4 was supposed to do vs. how it’s actually being used
• Key reporting and usability improvements since 2023
• Why GA4 should be viewed as a directional tool, not a source of absolute truth
• How to pair GA4 with CRMs, call tracking, and ad platforms for clearer insights
• The biggest mistakes contractors still make when reviewing GA4 data

If GA4 felt overwhelming or useless when you first logged in, this episode will help you reset expectations and use it more strategically—without getting lost in the weeds.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.