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Optimizing Sales Funnels for Better Digital Conversions
Manage episode 486816238 series 3427024
Title: How to Build and Optimize Your Sales Funnel
Series: Build. Grow. Dominate. – Part 2
In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break down the five essential stages of a contractor's funnel—Awareness, Interest, Consideration, Intent, and Purchase—and offer actionable advice, best practices, and real-world examples for improving each stage.
Whether you’re already generating leads or still building visibility in your market, this episode is packed with tips on how to turn more of those clicks into contracts. From using localized Meta ads and lead magnets to follow-up systems, sales training, and CRM personalization, Janet and Caitlyn cover it all—plus a cautionary tale about how one door-knocker lost a sale by waking a sleeping baby.
🎧 Tune in for practical ways to boost your conversion rates without increasing your ad spend.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
45 episodes
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