In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can significantly boost visibility and lead volume.

1. SEO Content Creation The first strategy is optimizing your website for SEO. While not completely free, SEO can be tackled in-house by dedicating time and effort. Contractors are encouraged to create authentic, helpful content based on common homeowner questions. For example, if you install decks, writing blog posts that address the top 10 questions homeowners have about deck installation is a great place to start. This content not only improves your visibility in search results but builds trust with potential customers.

2. Online Reviews and Directories Next, the hosts emphasize the importance of online reviews. These serve as digital word-of-mouth and heavily influence a homeowner’s decision-making process. Google Business Profile is highlighted as the most essential platform, but others like Yelp, Houzz, Angie, and even Nextdoor are valuable too. Not only do reviews impact credibility and rankings, but when written with detail—mentioning products, services, or neighborhoods—they can feed back into your SEO efforts.

The importance of maintaining accurate and active listings on local online directories is also covered. These platforms help homeowners find and validate your business, and many offer additional visibility through customer reviews.

3. Social Media Presence Even minimal effort on social media can go a long way. Contractors are advised to maintain a basic presence—think two posts a month—to give the impression of an active, legitimate business. These posts can feature jobsite photos, client testimonials, or reshared reviews and blog content. Platforms like Facebook, Instagram, and Nextdoor are suggested for reaching local homeowners, while LinkedIn is more appropriate for professional networking.

4. Local Sponsorships A creative, low-cost idea that came directly from a FatCat client involves sponsoring hyperlocal organizations like kids’ sports teams or community clubs. Not only does this build goodwill with customers, but it also increases brand visibility within your target neighborhoods. These sponsorships often cost less than $1,000 and can lead to brand mentions on websites—providing valuable backlinks that further support your SEO.

5. Online Communities & Forums Finally, contractors are encouraged to participate in online forums and community groups. Platforms like Nextdoor, Reddit, Facebook Groups, and even legacy tools like Yahoo Groups can be goldmines for lead generation—especially in neighborhoods with older homeowners. The key is to engage genuinely: answer questions, provide advice, and demonstrate your expertise.

In short, generating high-quality leads doesn't have to break the bank. With consistent effort, authenticity, and community involvement, home improvement contractors can drive meaningful growth—even on a tight budget.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.