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Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Innovator's Dilemma in Healthcare: Will the Establishment Adapt?

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Manage episode 236943520 series 2408553
Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Clayton Christensen’s great book, The Innovator’s Dilemma, describes disruptors and the challenges incumbent companies face in keeping up with the new entrant’s rate of improvement. Even great companies struggle because they are good at the wrong things. Many don’t survive.

The healthcare industry is in the midst of massive change, fueled by new innovation, changing regulations, and millions of aging baby boomers. Successful consumer-centric companies such as Amazon, Uber, Apple and CVS have entered the market with proven customer engagement strategies powered by advanced mobile technology.

In this episode, Greg Johnsen and Greg Kefer discuss the challenges healthcare companies face today and how their innovation mindset must evolve to engage on consumer terms, not the providers’ terms. Today’s patients are consumers and they’re using advanced mobile technology to manage things like travel, transportation, and shopping and that influences their healthcare experience perception. If the industry is serious about engaging patients, it must evolve.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 236943520 series 2408553
Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Clayton Christensen’s great book, The Innovator’s Dilemma, describes disruptors and the challenges incumbent companies face in keeping up with the new entrant’s rate of improvement. Even great companies struggle because they are good at the wrong things. Many don’t survive.

The healthcare industry is in the midst of massive change, fueled by new innovation, changing regulations, and millions of aging baby boomers. Successful consumer-centric companies such as Amazon, Uber, Apple and CVS have entered the market with proven customer engagement strategies powered by advanced mobile technology.

In this episode, Greg Johnsen and Greg Kefer discuss the challenges healthcare companies face today and how their innovation mindset must evolve to engage on consumer terms, not the providers’ terms. Today’s patients are consumers and they’re using advanced mobile technology to manage things like travel, transportation, and shopping and that influences their healthcare experience perception. If the industry is serious about engaging patients, it must evolve.

  continue reading

67 episodes

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