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Scaling digitally without losing your soul, with Katie DeFeo.

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Manage episode 514282029 series 2978868
Content provided by Tyfone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyfone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the latest episode of The Digital Banking Podcast, host Josh DeTar sat down with Katie DeFeo, VP and Chief Experience Officer at SunWest Credit Union. They explored how credit unions could stand out in a crowded digital landscape by leading with authenticity and human connection, even as banking became more commoditized and tech-driven.

DeFeo explained why building a genuine, approachable brand mattered more than ever. She shared how SunWest focused on delivering experiences that felt personal—whether in a branch or through a mobile app. For DeFeo, it was not enough to match rates or adopt the latest technology. Instead, she encouraged credit unions to communicate in plain language, share real stories, and empower staff to help members in memorable ways.

The conversation highlighted the challenge of scaling digital transformation without losing soul. DeFeo described SunWest’s approach to blending technology with bold, human storytelling, and why being willing to disrupt old habits was key to staying relevant.

  continue reading

130 episodes

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iconShare
 
Manage episode 514282029 series 2978868
Content provided by Tyfone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyfone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the latest episode of The Digital Banking Podcast, host Josh DeTar sat down with Katie DeFeo, VP and Chief Experience Officer at SunWest Credit Union. They explored how credit unions could stand out in a crowded digital landscape by leading with authenticity and human connection, even as banking became more commoditized and tech-driven.

DeFeo explained why building a genuine, approachable brand mattered more than ever. She shared how SunWest focused on delivering experiences that felt personal—whether in a branch or through a mobile app. For DeFeo, it was not enough to match rates or adopt the latest technology. Instead, she encouraged credit unions to communicate in plain language, share real stories, and empower staff to help members in memorable ways.

The conversation highlighted the challenge of scaling digital transformation without losing soul. DeFeo described SunWest’s approach to blending technology with bold, human storytelling, and why being willing to disrupt old habits was key to staying relevant.

  continue reading

130 episodes

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