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94. How to refresh a brand (successfully) with Swanson Health
Manage episode 398544121 series 2973315
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On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful?
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