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113. How insights leaders can turn research into real business action (straight from a pro)
Manage episode 465168748 series 2973315
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On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for Impact. They discuss how insights teams can move beyond being “interesting” to truly driving business impact, the critical skills every insights professional needs to succeed, and why AI won’t replace researchers—but will make them even more essential.
Check out the book here: https://www.paramountbooks.com/more-just-interesting-elizabeth?manufacturer_id=101
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