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106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
Manage episode 445429440 series 2973315
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On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing.
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