The old rule — "selling bad, buying good" — misses a lot today. Insider behavior now includes plan-driven sales, comp mechanics, shifting blackout policies, and more. For example, one insider signal isn't a buy or a sell at all, but a pause in selling.

Key questions that emerge:

· How do you find positive signals at companies where insiders never buy stock?

· What does it mean when executives who sell millions regularly suddenly stop?

In this episode, Ben Silverman and Senior Analyst Max Magee examine the "cessation selling" phenomenon through 3 key examples:

· Microsoft: First pause in insider selling since 2004 — stock up 40% since the signal.

· Expedia: Five-year selling streak ends at $150/share — stock rebounds to $225.

· Tableau Software: Co-founders cancel $35-50 million sale plans — company acquired months later at premium.

Edited, mixed, and scored by Calvin Marty.