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John Kraski: From Meat Counters to LinkedIn Power Player — A Story of Reinventing Yourself (Over and Over)
Manage episode 497738067 series 3614645
John Kraski has been an ice cream scooper, UPS loader, aspiring airline pilot, Big Four accountant, author, startup exec, LinkedIn content machine, and maybe, just maybe, a future TV producer.
This episode isn’t about climbing a ladder. It’s about realizing the ladder’s against the wrong wall… and having the nerve to build your own.
We get into:
- How John spent 20 years in finance trying to leave
- Why LinkedIn became his personal TV channel (and what that even means)
- What people get totally wrong about brand partnerships and content monetization
- The business model he’s building next, and why it's designed to be replicable
- His “unhinged within professional guardrails” philosophy that keeps people watching
- Why he’d thank his younger self for booking a plane ticket, not picking a major
If you’ve ever felt stuck in a career that looks good on paper but drains your soul in practice, John's story will hit home. And if you're building something new from scratch? He’s got receipts, reality checks, and ideas you’ll want to steal.
🎧 Listen in for a very real, slightly wild, always strategic conversation about what it actually looks like to make your own lane.
Get to know John:
John Kraski is what happens when a former Big Four accountant decides to stop ignoring his creative instincts and start treating LinkedIn like late-night TV. After 20 years in finance (and knowing on day one it wasn’t for him), John’s built a second career as a content strategist, storyteller, and brand builder—logging 10,000+ hours on LinkedIn and driving over $10M in revenue for the companies he’s worked with.
He’s launched global event series, closed deals with CAA, helped raise $7M for a Mark Cuban–backed startup, and even chased Will Ferrell off a plane to pitch a screenplay.
Today, he’s obsessed with helping brands and leaders turn scrolls into strategy using the power of content that’s actually good. His style? “Unhinged within professional guardrails”—equal parts data-driven and delightfully unpredictable.
Oh, and he’s still got that screenplay. Hollywood, call him.
Connect with John:
LinkedIn: https://www.linkedin.com/in/johnkraski/
Your host, Candice Mitchell, can be found online at:
Website: https://talentdevelopmentnerds.com/
LinkedIn: https://www.linkedin.com/in/candicemitchelltdnerd/
Instagram: https://www.instagram.com/talent_development_nerd/
YouTube: https://www.youtube.com/@candicemitchell.TDNerd
Talent Development Academy: https://talentdevelopmentnerds.com/tda
Original music composed by: Paul DeHaven
66 episodes
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