Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

375: Navigating the Current Earned Media Landscape with Birgitt Vaughan

36:32
 
Share
 

Manage episode 474581480 series 2815360
Content provided by Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those strategies to get an article published about her destination in the New York Times. Birgitt also discusses the changing landscape of earned media and how she adapting in this new age.

Sonoma County Tourism

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

  continue reading

403 episodes

Artwork
iconShare
 
Manage episode 474581480 series 2815360
Content provided by Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those strategies to get an article published about her destination in the New York Times. Birgitt also discusses the changing landscape of earned media and how she adapting in this new age.

Sonoma County Tourism

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

  continue reading

403 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play