Ollie James

Bio

Ollie James is a serial startup operator and CEO of Adttribution, a US-based programmatic data company helping brands and platforms unlock the true impact of their media spend through attribution-first audience targeting. With a deep background in programmatic media, identity resolution, and customer success, Ollie has held leadership roles at Roqad, AKQA, and WPP agencies. His work focuses on connecting media spend to measurable outcomes using privacy-compliant data products across CTV, retail, and digital platforms.

When not decoding adtech’s most complex problems, Ollie is wrangling his 2 kids and two dogs in Bristol, UK and leaning in on his musical background by helping his closest buddies grow, deliver and develop the UK music festival ‘BoomTown’ where he’s been involved since the very beginnings of the show as an independent festival through to a partial exit to Live Nation in 2022, the UK’s largest festival holding co.

Ollie picked up a type 2 diabetes diagnosis in Nov 2024 and has been on a health journey that’s led to him dropping 45lbs and pushing the disease into complete remission alongside a leveling of other health markers such as high blood pressure and high cholesterol.

Summary

Ollie James, who embarked on his entrepreneurial journey at the tender age of eight, exemplifies the essence of innovation and ethical business practices. He recounts his formative experience of establishing a car cleaning service, which ignited a lifelong passion for entrepreneurship. As the conversation unfolds, we delve into his remarkable trajectory, transitioning from a junior position in a Swedish affiliate marketing firm to the CEO of Attribution, a US-based data privacy company operated from Bristol, England. Ollie's commitment to data integrity is evident in his decision to delete all customer data every 24 hours, a practice he upholds not out of necessity but as a principled stand in the landscape of modern business ethics. Throughout this episode, we explore the myriad challenges he faced in navigating the complexities of B2B sales, the invaluable lessons learned from his missteps, and his vision for a sustainable future in data management.

Notes

The conversation unfolds with Ollie James, a seasoned entrepreneur whose journey commenced at the tender age of eight with a car cleaning venture in his village. His early foray into entrepreneurship was not merely a childhood whim but a formative experience that instilled in him the foundational principles of business ethics, as evidenced by the lesson he learned when his advertisement was removed from a church notice board. As we delve deeper into Ollie's narrative, we trace his evolution from a junior role at a Swedish affiliate marketing company to the helm of Attribution, a data privacy enterprise based in the United States yet operated from Bristol, England. Through this exploration, Ollie elucidates the challenges and insights gleaned from his diverse experiences across different continents and industries, emphasizing the importance of ethical data management in today's digital landscape.

The discussion also highlights Ollie's candid reflections on the difficulties of transitioning from a structured corporate environment to the unpredictable terrain of startup leadership. He shares the eye-opening realization that nurturing client relationships takes time and cannot be rushed, a lesson that underscores the protracted nature of B2B sales cycles. This revelation serves as a pivotal moment in Ollie's entrepreneurial journey, prompting him to recalibrate his expectations and strategic approach. Furthermore, the conversation touches upon the innovative ethos that drives Attribution, particularly its commitment to deleting customer data every 24 hours. This practice, while seemingly counterintuitive, positions the company as a leader in data security and privacy, showcasing how constraints can spur creative solutions in business operations.

As the episode progresses, we witness Ollie's passion for fostering a culture of excellence and his commitment to building a company that prioritizes both ethical practices and client trust. His vision extends beyond mere profitability; he aims to cultivate a sustainable enterprise that can thrive for the next two decades. The dialogue culminates in a discussion about the evolving landscape of data privacy regulations, where Ollie's proactive measures in adopting stringent compliance standards position Attribution favorably in a competitive market. His narrative not only resonates with startup founders but also provides invaluable insights for anyone navigating the complexities of modern entrepreneurship, emphasizing the significance of resilience, ethical practices, and a long-term vision in achieving success.

Takeaways

• Ollie James, the guest on today's episode, began his entrepreneurial journey at the tender age of eight, demonstrating early signs of business acumen by establishing a car cleaning service in his village.
• The discussion reveals how Ollie transitioned from a junior employee at a Swedish affiliate marketing firm to the CEO of a US-based data privacy company, emphasizing the importance of learning from initial failures.
• A significant theme in the conversation is the duration of B2B sales cycles, which Ollie stresses can extend from six to eight months, challenging the assumption that prior relationships will ensure quick conversions.
• Ollie shares a fundamental principle of his company, Attribution, which involves the deliberate deletion of customer data every 24 hours, highlighting a commitment to privacy and risk reduction in data management.
• The episode delves into the complexities of navigating different privacy regulations across the globe, particularly emphasizing the contrast between European standards and the evolving landscape in the United States.
• Ultimately, Ollie expresses a desire to run his company for decades, showcasing his commitment to long-term growth and the ambition to expand into international markets beyond the US.

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