What happens when a $30M development company falls apart overnight? In this episode of Designing in 5D, Jodi Peterman sits down with Eugene Gershman, CEO of GIS Development Corp, to talk about resilience, reinvention, and why land is one of the most powerful long-term investments.

Eugene shares his journey of building—and losing—multiple projects during COVID, and how he rebuilt by focusing on intentional partnerships with property owners. You’ll learn why feasibility studies are critical, how AI tools are changing the game for site planning, and what to watch for when working with developers.

If you’ve ever wondered how to unlock the hidden potential of your land—or how to pivot when everything seems lost—this episode will inspire you to see challenges as the foundation for legacy.