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Rebranding 101: From Builder-Grade to High-End Clientele

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Manage episode 494750119 series 2434475
Content provided by Darla Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darla Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision?

In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients.

From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process.

You’ll learn:

✅ Why Bre stopped saying yes to every project (and what she did instead).

✅ How to mentally prepare to work with high-end clientele.

✅ What strategic branding decisions helped Bre level up.

✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients.

✅ How mindset work and coaching helped her own her worth.

You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint.

Listen now and learn how to upgrade your clients and your confidence.

(00:00) Bre’s small-town roots and big-city mindset.

(04:20) From hustle to high-end: redefining the client journey.

(08:15) The branding shift that unlocked a higher-level audience.

(13:30) How mindset coaching changed her business.

(18:40) Why storytelling and social proof win premium clients.

(22:55) Letting go of fear and stepping into your future self.

About Bre Hance

Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts.

Website

Instagram

📲 Connect with Darla

Instagram

📚 Resources & People Mentioned

Wingnut Academy is LIVE

Getting Things Done by David Allen.

Business of Design by Kimberley Seldon

Work with Wingnut

🏠 FOLLOW Wingnut Social

Website
Facebook
X
Instagram
Wingnut Webinars

🎧 SUBSCRIBE to The Wingnut Social Podcast

Apple Podcasts
Google Podcasts
YouTube

  continue reading

473 episodes

Artwork
iconShare
 
Manage episode 494750119 series 2434475
Content provided by Darla Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darla Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision?

In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients.

From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process.

You’ll learn:

✅ Why Bre stopped saying yes to every project (and what she did instead).

✅ How to mentally prepare to work with high-end clientele.

✅ What strategic branding decisions helped Bre level up.

✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients.

✅ How mindset work and coaching helped her own her worth.

You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint.

Listen now and learn how to upgrade your clients and your confidence.

(00:00) Bre’s small-town roots and big-city mindset.

(04:20) From hustle to high-end: redefining the client journey.

(08:15) The branding shift that unlocked a higher-level audience.

(13:30) How mindset coaching changed her business.

(18:40) Why storytelling and social proof win premium clients.

(22:55) Letting go of fear and stepping into your future self.

About Bre Hance

Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts.

Website

Instagram

📲 Connect with Darla

Instagram

📚 Resources & People Mentioned

Wingnut Academy is LIVE

Getting Things Done by David Allen.

Business of Design by Kimberley Seldon

Work with Wingnut

🏠 FOLLOW Wingnut Social

Website
Facebook
X
Instagram
Wingnut Webinars

🎧 SUBSCRIBE to The Wingnut Social Podcast

Apple Podcasts
Google Podcasts
YouTube

  continue reading

473 episodes

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