158: Design Flat Fees Done Right
Manage episode 509190558 series 3471013
If you’re still billing by the hour, this episode is your wake-up call. Melissa breaks down exactly why the hourly model is holding your design business back—limiting your income, straining client relationships, and undermining your creative freedom. Instead, she introduces flat fees as a smarter, more profitable, and more professional alternative that aligns with the true value of your work.
You’ll discover how flat fees are not just a pricing model but a powerful positioning strategy. Melissa walks you through three of her proven flat fee formulas—percentage of project investment, square foot, and per room—showing you when and how to use each. You’ll also learn the critical components you need to price flat fees accurately and how to confidently communicate them to clients without ever falling back on hourly justifications.
IN THIS EPISODE, YOU WILL HEAR:
- (02:00) Why hourly billing leads to micromanagement, stress, and undercharging
- (04:46) How flat fees bring clarity for clients and consistency for you
- (06:37) The three most effective flat fee models and when to use each
- (13:50) Strategic pricing tips that make your fees sound lower (even when they’re higher)
- (17:03) What details you need to run flat fee formulas in under 10 minutes
- (29:53) How to confidently present and position your flat fees as premium and professional
SUPPORTING RESOURCES:
Loom Video Tool: loom.com
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
100 episodes