In this episode of Design Business Freedom, you’ll discover how to authentically attract luxury-level clients without losing your voice, your sanity, or your sense of purpose. Melissa Gault dives deep into what high-end clients truly value—not just lavish finishes and designer names, but the refined, discreet experience you provide and the confidence you bring to your process.

Melissa redefines luxury from a mindset perspective, explaining how to position your interior design brand to stand out in the exclusive world of high net worth and ultra high net worth clients. From messaging to client management, you'll learn what it takes to be referred within tight circles and the surprising compromises you may need to make. This episode is a reality check and roadmap for designers who are ready to elevate and lead with authenticity.

IN THIS EPISODE, YOU WILL HEAR:

• (01:09) Why luxury is more about experience and clarity than high-end materials
• (02:24) The importance of discretion and low visibility for many ultra-high net worth clients
• (04:35) Lessons from Inventing Anna on navigating elite circles (without the fraud!)
• (07:25) What affluent clients actually want: tested processes, boundaries, and trust
• (08:12) The photography and testimonial restrictions you may face—and how to navigate them
• (18:22) Key red flags to avoid when working with high-end clients (like apologizing for your rates)

SUPPORTING RESOURCES:

• MarketingLuxuryDesign.com

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.