In this episode, our hosts Imran Hussain and Suleman Shahid chat with Ahmed Riaz, Head of UX Strategy at Logitech, based in California, USA. Topics include Ahmed’s journey towards design, his time at Frog Design and his current work at Logitech where he’s overseeing transformative products. Don’t forget to check out the outtakes at the end of the podcast episode and the show notes below.

---

KEYWORDS

logitech, design strategy, transformative products, mice, keyboard, computers, productivity tools, inductive charging, telenor, farmers, agriculture, middle east, magazines, creativity, art, computer engineering, cultural trends, ethical companies, peter drucker, design doing, craft building, design books, decolonization, outtakes

---

LINKS

Ahmed Riaz

http://www.ahmedriaz.com

https://www.linkedin.com/in/ahmedriaz/

Logitech

https://www.logitech.com/

The Savannah College of Art & Design

https://www.scad.edu

Being Digital, by Nicholas Negroponte

https://www.amazon.com/Being-Digital-Nicholas-Negroponte/dp/0679762906

Understanding Comics: The Invisible Art, by Scott McCloud

https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/006097625X/ref=sr_1_1?s=books&ie=UTF8&qid=1546281089&sr=1-1&keywords=understanding+comics

Experiences in Visual Thinking, by Robert McKim

https://www.amazon.com/Experiences-Visual-Thinking-Robert-McKim/dp/0818504110

---

ABOUT DESIGN BAITHAK

Design Baithak is a community initiative whose mission is to promote design in Pakistan in order to help people create better products, services and customer experiences. Our podcast features in-depth conversations with design experts who share their insights, opinions and stories. We also organize meetups across the country that enable people to connect with, and learn from, each other about design thinking, human-centered design and more.

You can learn more about Design Baithak on Twitter and Instagram.

twitter.com/designbaithak

www.instagram.com/designbaithak

---

ABOUT THE ORGANIZERS

Design Baithak is organized and curated by Imran Hussain, Vice President of Design & User Experience at Systems Limited in Lahore, Pakistan, and Suleman Shahid, Assistant Professor of Computer Science at the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan.

Imran Hussain

twitter.com/imranhussain

Suleman Shahid

twitter.com/sulemans