In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.

Chapters

00:00 Understanding the Value of a New Patient

02:46 Calculating Patient Value and ROI

06:04 Making Informed Marketing Decisions

Takeaways

• Most dentists can't answer the annual production value of a new patient.
• Calculating the value of a new patient requires data analysis.
• The production value should be assessed over a 12-month period.
• Collections, not production, determine the actual revenue.
• Understanding patient value helps in evaluating marketing ROI.
• Use dental software to track patient numbers and collections.
• A ballpark figure for new patient value is useful for decision-making.
• Calculate ROI by comparing marketing costs to patient value.
• Data-driven decisions enhance marketing strategies.
• Investing in training can improve patient acquisition rates.

Dentist Spotlight

Inspirational Smiiles Orthodontics

https://orthodontistcumming.com

Locations:

Downtown Cumming: https://g.co/kgs/gfPHsXi

South Forsyth: https://g.co/kgs/1Q61QYp

Smarter Dental Marketing. Powered by AI.
Perfected by Human Experts.

We combine cutting-edge AI technology with over 12 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

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