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Tips for Interim CMOs and Fractional CMOs
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What It Takes to Be an Indispensable CMO | Alan Gonsenhauser Interview
Alan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape.
💡 Topics Covered:
- How customer-led growth drives long-term value
- Why churn kills growth—and how to fix it
- The power of aligning brand, demand, and retention
- What most companies still misunderstand about marketing
- Advice for new fractional CMOs and PE-backed execs
🎯 Ideal for CMOs, PE investors, and marketing leaders who want to lead like business strategists.
📍 Learn more at: demandrevenue.com
#CMO #MarketingStrategy #CustomerLedGrowth #FractionalCMO #PrivateEquity #Churn #DemandGeneration #ExecutiveLeadership #AlanGonsenhauser
https://www.demandrevenue.com/podcasts/
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