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Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS

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Manage episode 337861108 series 2464631
Content provided by Chili Piper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chili Piper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.

We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.

Show Notes

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Darrell: https://www.linkedin.com/in/darrellalfonso/

Check out Amanda Natividad’s content: https://twitter.com/amandanat

About Demand Gen Chat:

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 337861108 series 2464631
Content provided by Chili Piper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chili Piper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.

We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.

Show Notes

Follow Tara: https://www.linkedin.com/in/taraarobertson

Follow Darrell: https://www.linkedin.com/in/darrellalfonso/

Check out Amanda Natividad’s content: https://twitter.com/amandanat

About Demand Gen Chat:

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

  continue reading

53 episodes

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