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CONTESTED GROUND: Inside the information battlespace – how the creative industry supports national security

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Manage episode 498963749 series 2300527
Content provided by Defence Connect and Momentum Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Defence Connect and Momentum Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Contested Ground podcast, Major General (Ret’d) Dr Marcus Thompson and Phil Tarrant are joined by Simon Bergman, CEO of M+C Saatchi World Services, to unpack the evolving landscape of grey zone warfare and the role of creative industries in modern conflict.

Drawing on decades of operational and commercial experience, Bergman explores how advertising expertise is being harnessed to support government information operations: crafting narratives, influencing audiences, and shaping perceptions in the contested information environment.

Thompson and Bergman discuss the cultural and operational divide between government and industry, and how M+C Saatchi World Services is bridging this gap through a hybrid team of former military personnel and creative professionals. Together, they examine how this model can enable faster, more effective responses in the grey zone.

The conversation also turns to the impact of artificial intelligence on information warfare. While acknowledging AI’s ability to enhance speed and reach, Bergman stresses the irreplaceable value of human insight in crafting authentic, effective messaging.

Finally, the team reflects on Australia’s information warfare capability, with Thompson calling for greater investment and deeper collaboration with industry to keep pace with adversaries operating below the threshold of open conflict.

Enjoy the podcast, The Contested Ground team

  continue reading

750 episodes

Artwork
iconShare
 
Manage episode 498963749 series 2300527
Content provided by Defence Connect and Momentum Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Defence Connect and Momentum Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Contested Ground podcast, Major General (Ret’d) Dr Marcus Thompson and Phil Tarrant are joined by Simon Bergman, CEO of M+C Saatchi World Services, to unpack the evolving landscape of grey zone warfare and the role of creative industries in modern conflict.

Drawing on decades of operational and commercial experience, Bergman explores how advertising expertise is being harnessed to support government information operations: crafting narratives, influencing audiences, and shaping perceptions in the contested information environment.

Thompson and Bergman discuss the cultural and operational divide between government and industry, and how M+C Saatchi World Services is bridging this gap through a hybrid team of former military personnel and creative professionals. Together, they examine how this model can enable faster, more effective responses in the grey zone.

The conversation also turns to the impact of artificial intelligence on information warfare. While acknowledging AI’s ability to enhance speed and reach, Bergman stresses the irreplaceable value of human insight in crafting authentic, effective messaging.

Finally, the team reflects on Australia’s information warfare capability, with Thompson calling for greater investment and deeper collaboration with industry to keep pace with adversaries operating below the threshold of open conflict.

Enjoy the podcast, The Contested Ground team

  continue reading

750 episodes

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