RVO Health’s Mukund Jain joins healthcare advertising leader John Mangano to unpack the “magic moment” when patients and providers meet — and why every dollar of healthcare marketing ultimately succeeds or fails right there. Mukund explains how emotion, evidence, and empathy collide in those eight-ish critical minutes that define patient outcomes and brand success.

Mukund shares his journey from biomedical engineer to healthcare marketing leader. He reveals how structural and cultural divides between HCP and DTC marketing can create friction, and how shared language, unified KPIs, and conversation-ready strategies can turn that friction into connection.

The conversation looks ahead to a more integrated, AI-enabled marketing future where personalization becomes the connective tissue between patients and providers. Mukund and John cover how ad tech can quietly enable that alignment, not by selling harder, but by helping both sides meet in the middle.