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CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely
Manage episode 494573775 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!’s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you’re in gaming and not taking notes on this one, you’re already behind.
690 episodes
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Manage episode 494573775 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!’s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you’re in gaming and not taking notes on this one, you’re already behind.
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Similar to Deconstructor of Fun
Audio home of The Jimquisition, featuring its lovely little podcast, Podquisition - starring Jim Sterling, Laura Kate, and Conrad Zimmerman!
…
continue reading
We promise we are not as Horrible as you think at video games, well maybe. Join us in a weekly show discussing video games, the culture around it and the latest topics going on in the industry. You’ll find insightful discussions , game reviews, and industry news that cater to all gaming enthusiasts. Join us as we dive deep into the world of gaming, sharing our thoughts and experiences. Give us a listen and share us with your friends. Your feedback is always welcome, and we appreciate your su ...
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Weekly video game reviews, previews, and analysis of the biggest topics in gaming, covering the latest in PlayStation, Xbox, Nintendo and more! Hosted by Tim Gettys, Greg “GameOverGreggy” Miller, Blessing Adeoye, and Andy Cortez.
…
continue reading
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continue reading
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continue reading
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continue reading
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