This episode of the Decoding Cross-Border Ecommerce podcast features James Edge, CEO of Landmark Global. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Head of Global Trade Strategy at Zonos, dig into how Landmark scaled from a Canada-focused carrier to a global ecommerce powerhouse spanning 25 countries and 4 continents with €600M+ in revenue.
They unpack what brands need to know about in-country fulfillment, how to avoid 55% tariffs on China-origin goods, and what the phase-out of the de minimis threshold could mean for international sellers.
Whether you're shipping into Canada, expanding to Europe, or exploring fulfillment in Australia, this episode offers tactical insights for your cross-border strategy.
[00:00:00] Introductions & guest welcome: James Edge, CEO of Landmark
[00:05:16] James’s path from Royal Mail to Landmark
[00:08:16] Growing Landmark into a €600M global logistics company
[00:10:55] Global expansion: Canada, Australia, Europe, and China
[00:17:34] When in-country fulfillment makes sense — and when it doesn’t
[00:22:42] Mistakes brands make expanding too early
[00:26:23] Coding stories, Mercury platform & startup culture
[00:28:30] Preparing for *de minimis* changes and inbound US growth
[00:30:41] The future of cross-border ecommerce
[00:31:48] Wrap-up & medieval history jokes \
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