Go offline with the Player FM app!
How US Bank and Supergood Made an AI-Driven Campaign
Manage episode 469646186 series 3527281
Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization.
For Further Reading:
U.S. Bank CMO: Relationships Fuel Marketing Transformation
Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads
Listen on your favorite podcast app: https://pod.link/1715735755
47 episodes
Manage episode 469646186 series 3527281
Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization.
For Further Reading:
U.S. Bank CMO: Relationships Fuel Marketing Transformation
Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads
Listen on your favorite podcast app: https://pod.link/1715735755
47 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.