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Entering the Age of Supermarketers

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Manage episode 499718625 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy.

For Further Reading:

The Anthropic Vending Machine Test: https://www.inc.com/ben-sherry/an-ai-ran-a-vending-machine-for-a-month-and-proved-it-couldnt-even-handle-passive-income/91207636

More about Auxia: https://www.auxia.io/en

The One to One Future (book):

https://www.amazon.com/One-Future-Don-Peppers/dp/0385485662

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 499718625 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy.

For Further Reading:

The Anthropic Vending Machine Test: https://www.inc.com/ben-sherry/an-ai-ran-a-vending-machine-for-a-month-and-proved-it-couldnt-even-handle-passive-income/91207636

More about Auxia: https://www.auxia.io/en

The One to One Future (book):

https://www.amazon.com/One-Future-Don-Peppers/dp/0385485662

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

41 episodes

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