decoded: secrets of business and life What does it really take to succeed in business—and still live a life that matters? Decoded pulls back the curtain on the wins, the failures, and the lessons most people won’t share. Hosted by Shawn Black and John Edwards, this podcast serves up raw, high-value conversations with entrepreneurs, leaders, creatives, and game-changers who’ve built something real. No fluff. No gurus. Just real talk from business owners who've been in the trenches. Each episode delivers: Unfiltered stories behind the brand Practical frameworks for growth and leadership Insights on mindset, money, purpose, and performance Whether you’re scaling your company or redefining success on your own terms, Decoded gives you the tools—and the truth—to go further. Listen in, level up, and get decoded.