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How PiggyVest helps a new generation of Nigerians save and invest
Manage episode 260819846 series 2563216
The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.
Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.
We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.
In this episode, we talk about
01:36 - Launching PiggyVest with inspiration from a viral tweet
03:40 - Making investment opportunities accessible to Nigerian youths
09:43 - Learning how to make money while providing value
15:00 - Helping define what financial health looks like for Nigerian youths people
18:13 - Nigerians' saving habits by income category
22:36 - How PiggyVest built trust amongst users
24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno
27:02 - The typical PiggyVest user
28:02 - How PiggyVest does marketing
31:31 - The hardest thing about running a business like PiggyVest in Nigeria
33:22 - Learning some tough lessons
36:05 - Rebranding - why PiggyVest changed their name
41:24 - Overhauling the PiggyVest mobile app
43:05 - How the team measures success
44:41 - PiggyVest in 2020
Follow Us
The Decode Fintech Newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
Decode Fintech is brought to you by Paystack
Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.
12 episodes
Manage episode 260819846 series 2563216
The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.
Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.
We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.
In this episode, we talk about
01:36 - Launching PiggyVest with inspiration from a viral tweet
03:40 - Making investment opportunities accessible to Nigerian youths
09:43 - Learning how to make money while providing value
15:00 - Helping define what financial health looks like for Nigerian youths people
18:13 - Nigerians' saving habits by income category
22:36 - How PiggyVest built trust amongst users
24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno
27:02 - The typical PiggyVest user
28:02 - How PiggyVest does marketing
31:31 - The hardest thing about running a business like PiggyVest in Nigeria
33:22 - Learning some tough lessons
36:05 - Rebranding - why PiggyVest changed their name
41:24 - Overhauling the PiggyVest mobile app
43:05 - How the team measures success
44:41 - PiggyVest in 2020
Follow Us
The Decode Fintech Newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
Decode Fintech is brought to you by Paystack
Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.
12 episodes
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