When you think politician, you don't often think "honesty, transparency, straight answers"... but that doesn't mean that there's nothing to learn from our political friends.

In this episode, we’re joined by Daisy Powell-Chandler, political strategist turned corporate comms adviser and host of Why Everybody Hates You. Daisy shares what decades in campaigning have taught her about understanding your audience, building purpose and vision that actually drive action, and communicating the unpopular stuff with integrity.

We also explore the mistakes political and corporate communicators both make (yes, not answering the question is on the list), the tactics worth stealing, and why your audience doesn’t need to share your purpose to trust you.

Useful links

• Connect with Daisy on Linkedin
• Catch up on Why Everybody Hates You here

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)