Auto Trader’s new Deal Builder feature has triggered one of the strongest reactions the motor trade has seen in years. Many dealers are questioning its impact on leads, data, finance, and overall control of the sales process.

In this special roundtable episode, Simon Verona brings together dealers and industry experts to explore what Deal Builder means for the independent sector — and whether now is the time to reduce reliance on Auto Trader.

What We Discuss

What Deal Builder actually is

How it changes the customer journey

Why dealers are frustrated

The loss of deep links and its impact

The effect on finance, warranty and profitability

Are dealer complaints justified?

Practical alternatives

How to diversify your lead sources safely

Steps to reduce dependency on Auto Trader

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Who’s On the Panel

Jim Reid — Jim Reid Vehicle Sales

Josh Apps — V12 Automobil

Fraser Brown — Motorvise

Gary Monaghan — Digital Remarketing Solutions

Ian Godbold — IGC Digital

Neil Smith — Motorvait

Hosted by: Simon Verona

Download the guide that accompanies the episode from https://www.dealertechtalk.uk/guides