Here’s the hard truth: most companies say they have values, but few actually live them. And when values are fake, forced, or just written on a wall without being lived out — people notice. The result? Broken trust, toxic culture, and teams who disengage or walk away.

In this episode, we tackle the values problem — why empty values destroy culture, how they erode trust, and what it looks like when leaders actually embody the values they preach.

What You’ll Learn in This Episode:

• Why “values on paper” mean nothing without consistent action.
• The hidden cost of fake culture — and how it drives your best people away.
• How authentic values fuel trust, alignment, and engagement.
• The role of leaders in living out values daily (not just talking about them).
• Practical steps to make your values real inside your team or organization.

Three Actions to Take Today:

1. Audit Your Values – Look at your company values and ask: where are we living these, and where are we falling short?
2. Start Small, Live Big – Pick one value and model it consistently for your team this week. Real culture is built in action, not announcements.
3. Call Out the Wins – Recognize and celebrate when people demonstrate the values in real ways. What you celebrate, people will replicate.

Values aren’t just words. They’re a daily choice — and if leaders don’t live them, no one else will.