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What happened to Kashmir's saffron?

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Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.

Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.

So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?

Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.


If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here:

https://the-ken.com/case-competition-2025/

  continue reading

575 episodes

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What happened to Kashmir's saffron?

Daybreak

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Manage episode 495521537 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.

Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.

So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?

Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.


If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here:

https://the-ken.com/case-competition-2025/

  continue reading

575 episodes

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