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What happened to Kashmir's saffron?
Manage episode 495521537 series 3423246
It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.
Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.
So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?
Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here:
575 episodes
Manage episode 495521537 series 3423246
It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.
Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.
So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?
Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here:
575 episodes
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